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Curriculum
7 Sections
18 Lessons
10 Weeks
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Introduction to Digital Marketing
4
1.0
What is Digital Marketing?
1.1
The Importance of Digital Marketing in Today’s World
1.2
Key Concepts and Terminology
1.3
Recap Quiz (Introduction to Digital Marketing)
10 Minutes
5 Questions
Core Components of Digital Marketing
4
2.0
SEO (Search Engine Optimization)
2.1
SEM and PPC Advertising
2.2
Social Media Marketing
2.4
Recap Quiz(Core Components of Digital Marketing)
10 Minutes
5 Questions
Content Marketing
4
3.0
The Role of Content in Digital Marketing
3.1
Blogging and Article Writing
3.2
Video Marketing and YouTube Strategy
3.3
Recap Quiz(Content Marketing)
10 Minutes
5 Questions
Email Marketing and Lead Generation
4
4.0
Building an Email List
4.1
Automation and Drip Campaigns
4.2
Crafting Effective Email Campaigns
4.3
Recap Quiz(Email Marketing and Lead Generation)
10 Minutes
5 Questions
Social Media Advertising
4
5.0
Facebook and Instagram Ads
5.1
LinkedIn Ads for B2B Marketing
5.2
Twitter and Pinterest Ads
5.3
Recap Quiz(Social Media Advertising)
10 Minutes
5 Questions
Analytics and Optimization
4
6.0
Introduction to Google Analytics
6.1
Conversion Rate Optimization (CRO)
6.2
Reporting and Data-Driven Decision Making
6.3
Recap Quiz(Analytics and Optimization)
10 Minutes
5 Questions
Final Course Assessment
1
7.0
Final Course Assessment
10 Minutes
10 Questions
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